![]() They test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products. Lean start-ups, in contrast, begin by searching for a business model. Traditionally, a venture’s founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into “stealth mode” to develop their offerings, all without getting much feedback from the people they intended to sell to. In the past few years, a new methodology for launching companies, called “the lean start-up,” has begun to replace the old regimen.
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